The internet is major part of today’s market. However, it is constantly changing with each passing day. This means that any business that wants to stay afloat has to hire the services of a professional digital marketing agency to help them adapt to the changing trends. It is also important to note that without professional SEO services; your business may suffer due to lack of information and adoption of advanced digital marketing techniques and tools.
With that said, the following are some of the major digital marketing trends you can expect in 2018.
According to marketing researchers, people today lean more towards live videos and around 90% of them want them to be of high quality. This is one of the main reasons why more and more businesses in Australia are including live videos or live streaming in their digital marketing campaigns. Furthermore, its success in the market has shown that it is a trend we can expect to see well into 2018.
Social media marketing
Even though social media marketing has become a common term and there are those who think they have done all they can with it, the fact is that the ROI on social media influencer marketing is 11 times over that of traditional marketing strategies. In fact, with a huge percentage of people making their purchase decisions based on various social media referrals, we can expect to see this particular digital marketing trend implemented among most companies in Australia in 2018.
Social Media Analytics
The fact is that companies can lose money if they do not make good use of social media analytics. This is because, without such analytics, you will not know whether your advertisements are reaching the right people. Remember, the internet is a huge market and without some kind of targeted digital marketing campaign, your advertisements will never reach the people who are most likely to purchase your products.
Nowadays, a company’s website serves as their online face to potential customers. As a result, without a friendly SEO website, you can lose a lot of potential clients. You have to keep in mind that just creating a website is not enough. You need effective SEO services that are tailored to make your website more appealing to customers, seem more engaging, and rank well on major search engines. This is why in 2018; more businesses in Australia are expected to seek professional digital marketing and SEO services that will enable them to keep up with the competition.