If you are new to ‘local search’ and are struggling to determine where to start, do not worry… Today we are going to be providing some great tips from a leading SEO Lancashire company for all looking to succeed online in their local areas. Looking to get above your competition? Keep on reading at your peril…
Local SEO Tactics to Utilise
Title and meta description tags still matter: Title and meta descriptions tags are still incredibly important and should be utilised accordingly, you should take time to create these to the best of your ability, as these basically provide a mini adverts to your webpages and what they contain. In general title tags should be around 50-60 characters and description tags should be about160-200 characters – you need to utilise this space wisely and make sure that all of your text is showing and not being cut off. When create Meta titles and descriptions for local SEO purposes, you need to remember that it is not only important that you include the services/products that you offer but also your location.
Online directories and citations: Many small businesses fail to utilise local business listings online, which is a huge shame especially when considering that 4 out of 5 consumers now use search engines to conduct local searches. It is vital that you list your small/local business on the top online business directories such as Yelp and CitySearch to ensure that you show up when people are looking for your services/products. Not only this, but you also need to make sure that when you do list your business in these directories that you provide accurate and consistent information.
Claim your Google My Business listing: Google My Business could be considered a directory however we are going to discuss this separately due to how much of a big deal it is. It is vital that you claim your Google My Business listing – This won’t cost you a penny and will allow you to gain a lot more exposure when people locally to you are searching for a business like yours. To claim your listing today you must visit google.com/business and follow the relevant steps. Again make sure that all of the information that you provide eon this listing is correct and up-to-date so that you don’t lost any potential customers.
These are only a couple of the tips available to you also – If you want to ensure that you are doing everything possible in order to gain the most local custom possible we advise that you carry on researching and finding even more local SEO tips to follow. If however you ever do not understand anything we advise that you don’t make any changes as you wouldn’t want to do anything that is going to cause negative affects – instead, contact your local SEO Company whom should be able and willing to advise you.